GM expected to keep cobalt name in new model
03-31-2007, 12:23 PM
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GM expected to keep cobalt name in new model
http://www.vindy.com/content/local_r...8150047001.php
BOARDMAN — Chevrolet's next small car — wherever it's built — "more than likely" will retain the Cobalt name, a senior official said.
General Motors Corp. is being judicious about changing model names because of the cost, said Mike Jackson, GM's vice president of vehicle marketing and advertising.
GM saw the impact of such costs when it dropped the Cavalier name on its Chevrolet compact, he said. Car companies increase marketing when they create a name, as GM did with the Cobalt in 2004.
"The name is fine," said Jackson, who met with media Friday morning at the Holiday Inn in Boardman.
Jackson, a Youngstown native who was in town because of a visit at Youngstown State University, wouldn't talk about where the next Chevrolet compact will be built.
GM has scheduled Cobalt production at the Lordstown complex through June 2009. It hasn't provided information on what will happen to the car or the plant after that date.
Union leaders and plant management are negotiating a new labor contract that they hope will persuade GM to keep the plant open.
Just a little update on the future of the cobalt. Hopefully sales are up for GM in march so that they can keep improving on their products.
BOARDMAN — Chevrolet's next small car — wherever it's built — "more than likely" will retain the Cobalt name, a senior official said.
General Motors Corp. is being judicious about changing model names because of the cost, said Mike Jackson, GM's vice president of vehicle marketing and advertising.
GM saw the impact of such costs when it dropped the Cavalier name on its Chevrolet compact, he said. Car companies increase marketing when they create a name, as GM did with the Cobalt in 2004.
"The name is fine," said Jackson, who met with media Friday morning at the Holiday Inn in Boardman.
Jackson, a Youngstown native who was in town because of a visit at Youngstown State University, wouldn't talk about where the next Chevrolet compact will be built.
GM has scheduled Cobalt production at the Lordstown complex through June 2009. It hasn't provided information on what will happen to the car or the plant after that date.
Union leaders and plant management are negotiating a new labor contract that they hope will persuade GM to keep the plant open.
Just a little update on the future of the cobalt. Hopefully sales are up for GM in march so that they can keep improving on their products.
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