Chevy began advertising the Cobalt
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Chevy began advertising the Cobalt
On Friday Chevy began advertising the Cobalt with the start of the Olympic games. Did anyone happen to catch a commercial?
I saw it advertised on Yahoo Saturday or Sunday. I would love to see it on TV
_______________________
Chevy To Air Ten New Commercials During Olympics On NBC
DETROIT - In the next phase of "An American Revolution," Chevrolet will break an unprecedented ten new commercials that spotlight its new-products barrage during the broadcast of the Summer Olympics Aug. 13-29 on NBC Universal networks.
The spots include a launch commercial for the new sixth-generation 2005 Corvette, the first Corvette spot since 1997. Also featured will be teaser commercials for the new Cobalt premium small car, three new spots for Malibu and Malibu Maxx, two for Silverado, and a commercial for Tahoe, Suburban and Trailblazer that features Chevrolet NASCAR drivers Jeff Gordon and Jimmie Johnson.
General Motors is the largest Olympics advertiser on the NBC Universal networks and Chevrolet will lead the GM divisional messaging with over 200 units on NBC and its affiliated cable networks, MSNBC, CNBC, USA, Bravo and NBC HDTV. Chevrolet will air another 170 spots on the Spanish language Olympics broadcast on the Telemundo network.
This is the next major wave of "An American Revolution," which Chevrolet has been using since last New Year's Eve to communicate the major changes happening at Chevrolet as it introduces 10 new vehicles over a period of 20 months. The Olympics are the latest major showcase for "An American Revolution," with Chevrolet advertising previously airing this year on the Super Bowl, Grammy's, NCAA Tournament and NBA Finals.
"'An American Revolution' is making a real impact," said Kim Kosak, Chevrolet general director for advertising and sales promotion. "It conveys a bold, new attitude for Chevrolet, drawing attention to the dramatic transformation taking place. The campaign also is energizing our dealers, with nearly 100 percent of our local marketing groups supporting 'An American Revolution' with their own advertising. This support gives us a compelling, one-voice message to match the strength of our evolving product lineup."
One measure of the campaign's success is a 40 percent increase in activity at Chevrolet's web site (www.chevrolet.com). There were 500,000 visits to the web site after "Car Carrier" debuted on New Year's Eve, and more than one million viewings of four Chevy commercials on the site. Since the beginning of the campaign, individual nameplate traffic on the site is up 500 percent for SSR, 400 percent for Corvette, 280 percent for Aveo and 200 percent for Equinox.
Kosak said the Olympics provide a high-impact venue with which to launch the next phase of "An American Revolution." "The Olympics are the largest event of the summer, and they draw the nation's attention for more than two weeks," Kosak said. "It's a great place to celebrate the arrival of the new Corvette, to begin the pre-launch kickoff for Cobalt and to continue the momentum with our other great products."
Chevrolet's Olympics advertising was created by agency Campbell-Ewald. Following are highlights of commercials that will debut during the Athens Olympics broadcast.
Corvette: The much-anticipated sixth-generation Corvette debuts with "A Boy's Dream," directed by Hollywood filmmaker Guy Ritchie ("******"). Airing as a 60-second version, the commercial follows the fantasy of a schoolboy who magically drives and flies a Corvette coupe in a stunning display of superb performance and precise handling. As the Vette comes over a rise and lifts in the air, a Corvette convertible comes flying from the opposite direction - and the boy comes face-to-face with the girl he loves, who is driving the other Vette. The spot ends with the boy back on the playground, holding his skateboard - and admiring the new Corvette parked on the street. "The official car of your dreams," says voiceover.
Malibu/Malibu Maxx: The three spots highlight the many customer-friendly capabilities of Malibu and Malibu Maxx. A Maxx spot shows a five-year-old boy acting like a co-pilot with his father, going over a pre-trip checklist, such as adjustable foot pedals, tilt/telescopic steering wheels, and rear DVD. The spot ends with the dad pressing the OnStar button to get directions to their destination. A Malibu spot highlights the available remote start system, with a dad starting the car with the remote fob after getting his young daughter to say a magic word. In a third spot, a mother solves the problem of her young son kicking the back of her seat by pulling over and taking advantage of the Maxx's ability to easily slide the back seat 7 inches rearward.
Silverado: This spot picks up at the end of "Car Carrier," Chevrolet's commercial that highlights its barrage of new products. When the car carrier runs out of gas, a powerful Silverado saves the day by towing the loaded car carrier.
Tahoe/Suburban/TrailBlazer: "Duel" opens on a Suburban, its tires spinning and squealing as it pushes against something. A moment later, it becomes apparent that a Tahoe is pushing back at it. The two trucks engage in a shoving match until they finally stop and slowly back away from each other, revealing NASCAR drivers Gordon and Johnson. As they invite each other to take the parking spot for which they were battling, a woman driving a TrailBlazer drives between them and takes the space.
Cobalt: Chevrolet's new premium small car will have three teaser spots establishing the Cobalt name in the marketplace and driving people to the Website.
In addition to the commercials airing on the Olympics, Chevrolet and U.S. Olympians are playing starring roles in "Caravan to Athens," an NBC Olympics mini-movie running on more than 5,000 screens leading up to the Games. Through the use of dramatized stunts, the 150-second movie showcases the athletic talents of swimmer Natalie Coughlin, long jumper Dwight Phillips, weightlifter Shane Hamman, gymnast Paul Hamm and sprinter Tyree Washington. Their transportation to Athens is provided by four Chevrolet vehicles - Corvette, Malibu Maxx, SSR and Silverado.
Chevrolet also is promoting its Olympic involvement with sponsorship of Olympics-themed editorial in Sports Illustrated, ESPN, People, Newsweek and Time magazines, and with USA Today print ads along with key market onserts in USA Today poly bag pouches.
________________________________
I saw it advertised on Yahoo Saturday or Sunday. I would love to see it on TV
_______________________
Chevy To Air Ten New Commercials During Olympics On NBC
DETROIT - In the next phase of "An American Revolution," Chevrolet will break an unprecedented ten new commercials that spotlight its new-products barrage during the broadcast of the Summer Olympics Aug. 13-29 on NBC Universal networks.
The spots include a launch commercial for the new sixth-generation 2005 Corvette, the first Corvette spot since 1997. Also featured will be teaser commercials for the new Cobalt premium small car, three new spots for Malibu and Malibu Maxx, two for Silverado, and a commercial for Tahoe, Suburban and Trailblazer that features Chevrolet NASCAR drivers Jeff Gordon and Jimmie Johnson.
General Motors is the largest Olympics advertiser on the NBC Universal networks and Chevrolet will lead the GM divisional messaging with over 200 units on NBC and its affiliated cable networks, MSNBC, CNBC, USA, Bravo and NBC HDTV. Chevrolet will air another 170 spots on the Spanish language Olympics broadcast on the Telemundo network.
This is the next major wave of "An American Revolution," which Chevrolet has been using since last New Year's Eve to communicate the major changes happening at Chevrolet as it introduces 10 new vehicles over a period of 20 months. The Olympics are the latest major showcase for "An American Revolution," with Chevrolet advertising previously airing this year on the Super Bowl, Grammy's, NCAA Tournament and NBA Finals.
"'An American Revolution' is making a real impact," said Kim Kosak, Chevrolet general director for advertising and sales promotion. "It conveys a bold, new attitude for Chevrolet, drawing attention to the dramatic transformation taking place. The campaign also is energizing our dealers, with nearly 100 percent of our local marketing groups supporting 'An American Revolution' with their own advertising. This support gives us a compelling, one-voice message to match the strength of our evolving product lineup."
One measure of the campaign's success is a 40 percent increase in activity at Chevrolet's web site (www.chevrolet.com). There were 500,000 visits to the web site after "Car Carrier" debuted on New Year's Eve, and more than one million viewings of four Chevy commercials on the site. Since the beginning of the campaign, individual nameplate traffic on the site is up 500 percent for SSR, 400 percent for Corvette, 280 percent for Aveo and 200 percent for Equinox.
Kosak said the Olympics provide a high-impact venue with which to launch the next phase of "An American Revolution." "The Olympics are the largest event of the summer, and they draw the nation's attention for more than two weeks," Kosak said. "It's a great place to celebrate the arrival of the new Corvette, to begin the pre-launch kickoff for Cobalt and to continue the momentum with our other great products."
Chevrolet's Olympics advertising was created by agency Campbell-Ewald. Following are highlights of commercials that will debut during the Athens Olympics broadcast.
Corvette: The much-anticipated sixth-generation Corvette debuts with "A Boy's Dream," directed by Hollywood filmmaker Guy Ritchie ("******"). Airing as a 60-second version, the commercial follows the fantasy of a schoolboy who magically drives and flies a Corvette coupe in a stunning display of superb performance and precise handling. As the Vette comes over a rise and lifts in the air, a Corvette convertible comes flying from the opposite direction - and the boy comes face-to-face with the girl he loves, who is driving the other Vette. The spot ends with the boy back on the playground, holding his skateboard - and admiring the new Corvette parked on the street. "The official car of your dreams," says voiceover.
Malibu/Malibu Maxx: The three spots highlight the many customer-friendly capabilities of Malibu and Malibu Maxx. A Maxx spot shows a five-year-old boy acting like a co-pilot with his father, going over a pre-trip checklist, such as adjustable foot pedals, tilt/telescopic steering wheels, and rear DVD. The spot ends with the dad pressing the OnStar button to get directions to their destination. A Malibu spot highlights the available remote start system, with a dad starting the car with the remote fob after getting his young daughter to say a magic word. In a third spot, a mother solves the problem of her young son kicking the back of her seat by pulling over and taking advantage of the Maxx's ability to easily slide the back seat 7 inches rearward.
Silverado: This spot picks up at the end of "Car Carrier," Chevrolet's commercial that highlights its barrage of new products. When the car carrier runs out of gas, a powerful Silverado saves the day by towing the loaded car carrier.
Tahoe/Suburban/TrailBlazer: "Duel" opens on a Suburban, its tires spinning and squealing as it pushes against something. A moment later, it becomes apparent that a Tahoe is pushing back at it. The two trucks engage in a shoving match until they finally stop and slowly back away from each other, revealing NASCAR drivers Gordon and Johnson. As they invite each other to take the parking spot for which they were battling, a woman driving a TrailBlazer drives between them and takes the space.
Cobalt: Chevrolet's new premium small car will have three teaser spots establishing the Cobalt name in the marketplace and driving people to the Website.
In addition to the commercials airing on the Olympics, Chevrolet and U.S. Olympians are playing starring roles in "Caravan to Athens," an NBC Olympics mini-movie running on more than 5,000 screens leading up to the Games. Through the use of dramatized stunts, the 150-second movie showcases the athletic talents of swimmer Natalie Coughlin, long jumper Dwight Phillips, weightlifter Shane Hamman, gymnast Paul Hamm and sprinter Tyree Washington. Their transportation to Athens is provided by four Chevrolet vehicles - Corvette, Malibu Maxx, SSR and Silverado.
Chevrolet also is promoting its Olympic involvement with sponsorship of Olympics-themed editorial in Sports Illustrated, ESPN, People, Newsweek and Time magazines, and with USA Today print ads along with key market onserts in USA Today poly bag pouches.
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wned: . I missed everything, but if anyone has a link to it, please let us at it!
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