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Radio Spot Ideas Needed

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Old Feb 17, 2006 | 03:57 PM
  #1  
GerbilGod7's Avatar
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From: MA/OR/RI/CA
Radio Spot Ideas Needed

Hey,

First off, I don't own a Chevy Cobalt, although I'd really, really like to. I'm doing some work for a major (major) radio station that's looking to put together some radio spots about the Cobalt. So, I just thought I'd ask this forum for some input, since you guys probably know more about it than I (and the rest of marketing) does.

Basically, what do you like about your Cobalt and why? We're trying to target the 20-30 age group, so keep that in mind. I'll try to incorporate ideas into the spot, and anything particularly good or catchy might get on the radio, and I can send out some bumper stickers or something.

Hopefully this thread won't be considered spam... I figure it's a general enough question and the answers might be helpful to people besides myself.

Thanks!
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Old Feb 17, 2006 | 04:18 PM
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GSoccer24's Avatar
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please don't make a cheezy spot like that stupid commercial where they do "call ins" and they're like i got a cobalt and just passed a corolla with ease, lol, that one suuuucks

i like the whine of my supercharger and the possibility of 300+hp in a car that weighs about 2900lbs.
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Old Feb 17, 2006 | 04:54 PM
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GerbilGod7's Avatar
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Originally Posted by GSoccer24
please don't make a cheezy spot like that stupid commercial where they do "call ins" and they're like i got a cobalt and just passed a corolla with ease, lol, that one suuuucks

i like the whine of my supercharger and the possibility of 300+hp in a car that weighs about 2900lbs.
Heh, I'm trying really hard to avoid cheesy stuff. The spot at the moment contains phrases like "dig" and "shout out," which is why it needs some serious work.

"Whine of my supercharger," that's the sort of thing I'm going for. I'm going to have to end up adding a line about "affordable" or "reliable" because that's what Chevy wants, but oh well.
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